Chow Chow 是由 Yen 和 Dominik Hezinger 創建的亞洲食譜網站，旨在透過向德國受眾展示亞洲料理的多樣性來促進跨文化的理解。
網站提供來自亞洲各地的食譜、食材資訊和在德國可用的替代選項，並包括烹飪器具、技巧以及購物指南，為訪客打造全方位探索亞洲廚房的入口。
Chow Chow was an Asian food website founded by Yen and Dominik Hezinger, aimed at fostering cross-cultural understanding by showcasing the diversity of Asian cuisines to German audiences.
The website featured recipes from various Asian regions, along with detailed information about ingredients and their locally available alternatives in Germany. It also included guides on cooking utensils, techniques, and shopping tips, offering visitors a comprehensive exploration of Asian culinary traditions.
透過食物探索促進跨文化理解
Catalysing Cross-Cultural Understanding through Culinary Exploration
專案始於 Yen 觀察到歐洲人看待亞洲食物與亞洲人如何看待自己家鄉料理有著巨大差異。在德國，「亞洲」這個詞彙被過度概括，將一個擁有數十億人口、豐富風土面貌以及文化交織影響的廣闊大陸，縮減為單一且簡便的異國想像，狹隘的視角致使重複且無聊的亞洲食物充斥街頭。
文化簡化的情況在超市商品架上表現得尤為明顯，許多食品被標籤為「亞洲醬料」、「亞洲蔬菜」或「亞洲風味」，反映出對異文化料理的簡化觀點。作為自己文化的發聲者，Yen 致力於呈現亞洲料理更全面且細緻的樣貌，並相信食物能夠成為具意義跨文化對話的催化劑。
The project began in 2015, sparked by Yen’s observation of the stark difference between how Europeans perceived Asian food and how Asians viewed their own cuisines. In Germany, the term “Asia” was overly generalized, reducing a vast continent with billions of people and rich, interwoven cultural influences into a simplistic and monotonous notion of exoticism. This narrow perspective led to repetitive and uninspiring reinterpretations of Asian food.
Cultural simplification was evident in supermarkets, where products were labeled as “Asian sauce,” “Asian vegetables,” or “Asian-flavored,” reflecting a reductive view of foreign cuisines. As a voice of her culture, Yen sought to present a more comprehensive and nuanced portrayal of Asian cuisines, believing that food could serve as a catalyst for meaningful cross-cultural dialogue.
將東方料理轉譯成西式烹飪語言
Translating Eastern Cuisines into Western Cookery Languages
「嚼嚼」在中文裡指的是咀嚼的動作和聲音，發音與德國常用的問候語「ciao ciao」相似。這個融合東西方意涵且朗朗上口的詞語被選為網站名稱，旨在引導訪客進入亞洲料理的世界。
Yen 和 Dominik 希望為使用者提供周全的食譜概覽，讓食物自然而然地發散其魅力。網站分為兩個主要類別：食譜，以及相關食材、工具和指南，其他資訊如團隊、理念和聯繫方式等則隱藏在下拉式選單中，標誌設計、字體選擇和色彩搭配都為網站提供了簡潔、易用的界面。
Chow Chow in Mandarin refers to the action and sound of chewing. Its pronunciation closely resembles the casual greeting “ciao ciao,” commonly used among friends and family in Germany. This catchy word, blending Eastern and Western connotations, was chosen as the site name to draw visitors into the world of Asian cuisine.
Yen and Dominik aimed to provide users with a comprehensive view of dishes, allowing the food to speak for itself. The website was structured into two main categories: recipes and detailed information about ingredients, tools, and guides. Additional sections such as the team, concept, and contact details were tucked away in a drop-down menu. The logo design, font selection, and color scheme all contributed to a clean, user-friendly interface.
延伸作品：Pizza non Pizza